Innovation and culture change or culture change and innovation. Which came first?

Abstract

This paper analyses how changes in organizations should facilitate the improvement of the institution and the individual development, due to the transformation of the organizational culture and the experiential culture of the implied agents. Moreover, it is being discussed how the implementation of a cultural change in organizations need to be supported by a convinced direction, which should give example and convince about the need of change if this has to affect the different levels of organization.